Let's have a break with George!

A break from recession, a break from studying far too much..., a break from economic meltdown, a break from Bologna.

Let's have a Capriccio, Vivalto lungo, Finezzo lungo or a Dulsao de Brasil...lovely sounds.

These capsulas are Grands Crus you know, and when becoming a client of George's favourite coffee you become member of a club...the Nespresso (Nestlé and Espresso) fashion club: that's MARKETING guys! 

Sure, you get a perfectly acceptable cup of espresso but what is behind it? The world's largest coffee company, and a huge, huge marketing spend centred on George Clooney.

At the core of Nespresso's aim for exclusivity is the fact that while the machines are widely available, you can only buy the coffee pods direct from the company via internet or in the very few "Boutiques" in big cities!

Very Poshy of course, but what a pleasure once you bought, drink no, you don't drink it you "savoure" a George...

Well, I'd rather have THE George at my home, not Nespresso George! Mmmmmmm

Not even sure George likes coffee, Whatever...